Rebecca Ciullo ’15 and Nichole DeLuca ’15 were among the first UB marketing majors at the Ernest C. Trefz School of Business to attend the annual Advertising Career Conference in Manhattan this November. Hosted by Advertising Women of New York (AWNY), the conference encourages networking opportunities and introduces various career paths and job-search tips for college students interested in the advertising industry. Disciplines include Account Management, Media, Public Relations, Direct Marketing, Interactive Media, and Sales and Creative.

Going forward, Nikki Lee-Wingate, Assistant Professor of Marketing at UB, intends to make the conference an annual event for her students, who will in turn share their experience with others at the student-run Business Club meetings held on UB campus.