At 7 p.m., Friday, February 6, design majors will gather at the Shintaro Akatsu School of Design (SASD) to receive this year’s challenge during the 48-Hour Repack Challenge, a high-visibility, high-adrenaline design competition that gives entrants from across the country two days to design, build, film and pitch packaging products for well-known products.
With prizes ranging from $3000 to $1000 and some 50 corporate sponsors, including the likes of Coca-Cola, the 48-Hour Repack Challenge attracts some of the most competitive design programs from schools around the country. The challenge is organized by IDSA (Industrial Design Students Association).This year, 20 design majors from SASD will compete.
“We’re pumped about it and we can’t wait to get started,” said Jeff Wiiken, 21, an industrial design major who is president of the IDSA chapter at SASD. “We can expect anything from packaging clothing to food to whatever. It’s always a surprise.”
In years past, entrants have created innovative packaging for eggs, mouthwash, light bulbs, bacon, and myriad other products.
A panel of industry leaders will serve as judges, weighing an array of criterion. Entrant must submit sketches, a number of working and final models of their packaging, and a videotaped presentation that includes a sales pitch for their idea.
Winners will be announced in April.
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